I like radios.
I listen to it every day.
The radio is going to reach a management crisis now in Japan.
Why has the radio fallen into such a situation?
The main cause,
- Diversification of the entertainment.
- Fixed amount internet delivery of the music.
- Penetration of YouTube.
Is it only above?
I think that the radio station side has a problem.
The reason why listener left,
Is it that the radio station did not manage the business for the listener?
Is it for only money?
At first, there are too many areas where an electric wave is hard to enter.
The mobile phone carrier can not do business if an electric wave does not enter.
Therefore they build a base station desperately.
How about the radio?
An electric wave does not come at all.
This situation continued.
Arrogance management continues.
Then, it is attacked there by the wave of the internet.
The youth who has not listened to a radio has a lot of time to enjoy something.
But a choice is not the radio.
The listener leaves, and the sponsor puts an advertisement in a net.
Nobody takes care of the radio at all.
Finished!
I think that the radio has to choose a business model collecting funds using cloud funding.
How does a declining radio change in the future?
Don’t miss it!
